1) Under Armour was founded by Kevin Plank in 1996 who was a football player for the University of Maryland. Plank started company operations in his grandmother’s basement.
2) Kevin Plank got his entrepreneurial start as a teenager bootlegging t-shirts outside concerts for discount prices with his brother. While in university he launched a small business that sold roses during Valentine’s Day. Since growing Under Armour into a large clothing company, Plank is now estimated to be worth over $3.5 billion.
3) Mr. Plank chose to name his company “Under Armour” because the domain name for “Under Armor” wasn’t available at that time.
4) The Under Armour headquarters in Baltimore, Maryland features a full gym for all staff complete with fitness challenges.
5) The names of individual buildings at Under Armour’s head office in Maryland are based on the previous tenant – Proctor & Gamble, who used the buildings as a detergent factory. The buildings have names such as “Ivory” or “Cascade” and the area is called “Tide Point”.
6) New Under Amour employees at their office receive $50/month towards fitness or personal training, free use of fitness facilities, and 50% off all Under Armour clothing.
7) In 2013 net revenues for Under Armour grew by 27% – not bad compared to Nike’s 8% growth
8) Women’s apparel makes up about 30% of their sales and their most recent fall clothing line was partly inspired by selfies.
9) Under Armour signed the most lucrative sports apparel contract in the history of college sports with Notre Dame in 2014 – a $90 million, 10 year deal.
10) In February 2015, Under Armour sued a company called Ass Armor, an outdoor clothing maker, for copyright infringement. Under Armour claimed that their slogan of “Protect This House” was being infringed by Ass Armor’s tagline of “Protect Your Assets”.
11) Under Armour is said to be the main corporate sponsor of Phil Robertson from Duck Dynasty